Email Marketing 101: Basics of Email Marketing

This video training was created by Bisi Tai-Osagbemi.

The video lays a very simple yet detailed foundation for starting out in email marketing. It goes from talking about the role of email in the multichannel engagement, the elements of email and email campaign and also includes a demo email campaign.

It provides a very detailed overview for someone just starting in email marketing and points you in the right direction to start out.

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