Top must-have Digital marketing keywords for your resume

In my experience, there are certain skills, knowledge, tools and certifications you must have on your resume to pass the fist level of your job assessment. In Canada, the first level is typically an automated scanning of your resume for keywords that the job requires. I have curated the most popular ones for Digital Marketing here:


  • Paid Media strategy and execution
  • Growth Marketing
  • Social Media Management
  • Conversion Rate Optimization
  • Analytics and Reporting
  • Content Marketing
  • SEO Strategy
  • Email Marketing
  • Campaign Management
  • Lead Generation
  • Landing Page Design and Optimization
  • A/B testing
  • Programmatic Advertising


  • Facebook Ads
  • Google Adwords
  • AdRoll or Criteo
  • Bing Ads
  • Google Analytics
  • Google Optimize
  • Google Tag Manager
  • Google Data Studio
  • Unbounce
  • Canva
  • WordPress
  • Mailchimp
  • Hubspot
  • SEMRush
  • Adobe Photoshop
  • Hootsuite
  • SQL
  • Tableau


  • Google Ads
  • Google Analytics
  • Facebook Blueprint (maybe this not so much)

You shouldn’t only add these to your resume. Do some research on all of these to learn more about them. Take courses on them and certify yourselves on the ones you can. I will keep adding to this list. Let us know if you have more to add to this also.

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